Photographer: David Paul Morris/Bloomberg

Discount Grocery Stores in Austria Will Start Selling iPhones

Can Apple cultivate a luxury brand when it's hawking discounted gadgets next to toilet paper?

When the Apple Watch hits stores on April 24, the high-tech jewlery will be showcased in swanky department stores such as Selfridges in London and Galeries Lafayette in Paris. Before then, you'll be able to buy Apple products for the first time at a chain of discount grocery stores in Austria, once considered by locals to be a place for “only the unemployed.”

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