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BuzzFeed to Expand in Canada to Target Locals, Joining AOL, Vice

BuzzFeed Inc. is expanding in Canada as the online publisher of lists, news and quizzes seeks to boost Web traffic with more targeted content tailored to local tastes.

The website already has marketing staff based in Toronto and will add an editorial team in the city this year, Christina DiRusso, a spokeswoman, said Thursday in an interview.