Disney’s ‘Cinderella’ Ticket Sales Outpace 2014 ‘Maleficent’

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“Cinderella” is outpacing last year’s “Maleficent” in advance ticket sales, according to Fandango, a sign another hit is taking shape for Walt Disney Co.’s movie studio.

The film, a live-action retelling of the animated Walt Disney classic from 1950, is scheduled for release on March 13. “Cinderella” is fetching a higher-than-average number of tickets per transaction, suggesting families are planning to go together, according to Fandango.

Disney has made revivals of children’s classics a key part of its movie strategy, along with superhero films from Marvel comics, a new Star Wars trilogy and its traditional stronghold in animation. Fans attending “Cinderella” also get to see “Frozen Fever,” a new animated short based on characters from the studio’s 2013 hit feature.

“Cinderella,” with a $95 million budget, is forecast to produce opening weekend ticket sales of $64 million in the U.S. and Canada, the current estimate of BoxOffice.com. The film could take in $202 million in its full run in North American theaters, BoxOffice.com estimates.

Opening Weekend

“Maleficent,” a take on the Sleeping Beauty fairy tale told from the point of view of the witch, made its debut on May 30 last year and generated $69.4 million in opening-weekend ticket sales. It went on to pull in more than $241 million in U.S. and Canadian theaters, according to Box Office Mojo.

Advance purchases for “Cinderella” are also outpacing “Oz the Great and Powerful,” a 2013 revival from the studio, according to Fandango.

Disney’s bid to pull in moviegoers with “Frozen Fever” is working, Fandango said. Of more than 1,000 “Cinderella” ticket buyers, 79 percent said they were “particularly excited” about the short, which will play before the movie.