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Delta Woos Hollywood Elite With Invite-Only 'Party Plane'

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Everyone on Delta Air Lines Inc.’s 11:30 a.m. flight from Los Angeles to the South by Southwest festival on Friday will get expedited security processing, complimentary cocktails and a chance to win first-class tickets to London and New York.

Good luck booking a seat. This is an invitation-only junket to Austin, Texas, part of Delta’s bid to grab more of the entertainment industry’s travel business, which the carrier estimates is worth $1 billion a year.