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HBO Web-Only Service to Debut April on Apple Devices First

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HBO said its stand-alone online service will debut next month with Apple Inc. as an exclusive partner, bypassing traditional cable packages and challenging Netflix Inc.

The Web-streaming service -- known as HBO Now -- is $14.99 a month and will be available April 12, in time for the fifth season of the hit show “Game of Thrones,” HBO Chief Executive Officer Richard Plepler said Monday at an Apple event in San Francisco. HBO Now will be available exclusively on Apple TV, iPhones and iPads for three months.