Why Can't Reebok Get Fit?

Reebok has endured an unrelenting jog into oblivion from the pumped-up days of 1989. That was the year Tom Petty released Full Moon Fever, the Detroit Pistons swept the Los Angeles Lakers in the NBA Finals, and Reebok introduced its first inflatable shoe. The ’80s ended with Reebok just barely sustaining a three-year streak as America’s best-selling sneaker brand, notching $1.8 billion in sales, but Nike took over the footwear crown to start the new decade and never looked back. Reebok proceeded to stumble its way to a 2006 acquisition by Adidas for $3.8 billion.

A new earnings report released on Thursday from its parent company shows sales remain stagnant. Last year, not including its hockey business or Rockport dress shoes, which Adidas sold in January for $280 million, Reebok sales fell from just above to just below $2.1 billion. Here’s how the brand has performed under Adidas: