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Genies in Lamps Give Wattpad Story-Sharing Lead on Amazon

Wattpad Technology Inc. has become the world’s biggest online story-sharing community, with 40 million people a month reading and writing stories about lamp-dwelling genies, vampire wives and dreamy trysts with boy bands.

Now the Toronto startup, backed by investors including OMERS Ventures, is looking for ways to boost revenue as Amazon.com Inc. fires up a similar service.