SodaStream Makeover Thwarted by Currency TroubleGabrielle Coppola
Profits got crushed last year after Chief Executive Officer Daniel Birnbaum discounted SodaStream International Ltd.’s at-home carbonation machines. When he raised prices, U.S. sales slumped. So he hired a Michelin two-star chef to design 12 gourmet flavors -- lime basil and green-apple cucumber are Birnbaum’s favorites -- to “make water exciting” and give the brand a makeover.
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