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The Swiss Have Finally Started Making Luxury Smartwatches

But are these the watches we actually want?
These are the first Swiss smartwatches, ahead of Swatch and TAG Heuer.

These are the first Swiss smartwatches, ahead of Swatch and TAG Heuer.

Source: MMT via Bloomberg

Everyone’s been waiting for it, and now it’s happened: The Swiss have finally entered the smartwatch fray.

Coming only a few weeks after Swatch announced it will release a smartwatch to compete with the Apple Watch, a new Swiss company called Manufacture Modules Technologies (MMT) has introduced a line of smartwatches made in Switzerland. MMT is a joint venture between Silicon Valley wearable-technology company Fullpower Technologies and Union Horlogère Holding, which owns Swiss watchmakers Frederique Constant and Alpina. You might think you haven’t heard of Fullpower’s MotionX technology, but it’s what powers your swanky Jawbone and Nike wearables. MMT was created specifically for this project and is headquartered in Geneva, allowing it to market the watches as officially Swiss.