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Audi Takes on BMW, Tesla With Revival of Electric R8 Sports Car

Audi aims to steal the electric limelight from BMW and Tesla at next week’s Geneva auto show by reworking a sleek sports car as its first emission-free vehicle.

Audi’s green efforts have been overshadowed by Tesla Motors Inc.’s rise and BMW AG’s i3 urban compact and i8 plug-in hybrid sports car. That didn’t sit well with an automaker that associates itself with cutting-edge technology, prompting development chief Ulrich Hackenberg last year to restart the battery-powered R8 e-tron project his predecessor had canned.