Audi aims to steal the electric limelight from BMW and Tesla at next week’s Geneva auto show by reworking a sleek sports car as its first emission-free vehicle.
Audi’s green efforts have been overshadowed by Tesla Motors Inc.’s rise and BMW AG’s i3 urban compact and i8 plug-in hybrid sports car. That didn’t sit well with an automaker that associates itself with cutting-edge technology, prompting development chief Ulrich Hackenberg last year to restart the battery-powered R8 e-tron project his predecessor had canned.
