Skip to content
CityLab
Housing

Almost No Cities Own Their Names on Twitter

Cities need to get on-brand with their brands, because the situation is hilariously bad.
relates to Almost No Cities Own Their Names on Twitter
Photo by Matthew T. Rader/Illustration by Mark Byrnes

Which sounds like the better social-media representative for your city: a soccer team or an egg? For residents of Santa Fe who use Twitter, those are the two accounts repping the city's proper name. There's @SantaFe, the public account for the Santa Fe S.A. fútbol club from Bogotá. And then there's @Santa_Fe,  with the faceless "egg" avatar that Twitter generates when you haven't uploaded a photo—several of whose 46 followers appear to be looking for the Colombian soccer team.

People in the know follow @SantaFeGov, the official account for The City Different, of course. But almost twice as many people follow @CityofSantaFe, which represents a Santa Fe travel site.