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Starbucks Meat Strategy Gets a Taste of Double-Smoked Bacon

The coffee giant expects food sales to double by 2019

Starbucks is on a mission to fend off competition by diversifying its menu—mainly by serving more food. The latest addition to cafe menus is a new breakfast sandwich—a Double-Smoked Bacon, Cheddar & Egg Sandwich on a croissant bun—which the chain launched nationwide on Tuesday.

Starbucks may be synonymous with coffee, but the chain is trying to break that mold through "diversified growth." In addition to new breakfast and lunch sandwiches, the cafe launched a line of fancy new La Boulange-brand pastries, and started testing small plates and booze at night. It's also testing such grab-and-go options as a Prosciutto and Mozzarella Pinwheels Bistro Box, and sandwiches like BBQ Beef Brisket and Chicken Artichoke at select stores in Orlando and San Diego.