Skip to content
Subscriber Only
Business
Pursuits

Apple’s Electric Car Dreams May Bring Detroit Nightmares

Bloomberg business news

What Will Apple’s Role Be in Car Innovation?

Updated on

Before Apple Inc. decides to move ahead with its Project Titan project and build an electric car, the company may want to look at the menu of challenges that come with being in the automobile business these days.

Apple has put a few hundred people, including some new hires from the auto industry, on a skunkworks project to do the early development of an electric vehicle resembling a minivan. Such a car would challenge Tesla Motors Inc. as well as electric and hybrid cars sold by Nissan Motor Corp., General Motors Co., Ford Motor Co. and other companies.