Banana Republic, J. Crew Invade Fashion Week to Build Cachet

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Banana Republic, J. Crew and other mainstream brands are increasing their presence at fashion week this year, shifting the tone of an event known for presenting experimental clothing that few ordinary consumers could afford to buy -- or even want to.

Photographer: Brent Lewin/Bloomberg

New York Fashion Week, known for avant-guard styles such as feathered crop tops and safari-inspired evening gowns, is attracting a more button-down crowd.

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