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Xiaomi Plans to Open Online Store in U.S. but Won't Sell Phones

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Xiaomi to Start U.S. Sales in Coming Months: Barra

Xiaomi, the rising Chinese smartphone maker, is taking its first small step into the U.S. market. The company announced plans to open the Mi.com website in the U.S. and other unspecified markets over the next few months. The site will not sell the company’s popular smartphones or tablets but will carry other products, such as health bands, power chargers, and headphones.

Xiaomi “can bring these products to market much faster because they are simpler to take to market," Hugo Barra, Xiaomi’s vice president of international, said at a news conference in San Francisco on Thursday, Feb. 12. “We intend to launch it here in the U.S. and perhaps a few other markets and see how it goes. Hopefully it will be the beginning of really having America experience the Xiaomi brand and quality and craftsmanship of our products.”