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Pinterest Said to Plan ‘Buy Button’ for Site in Coming Months

Employees have lunch at Pinterest headquarters in San Francisco on Nov. 3, 2014. — Employees have lunch at Pinterest headquarters in San Francisco on Nov. 3, 2014.
Photographer: Michelle Le/Bloomberg

Sarah Frier

February 12, 2015, 10:24 PM UTC

Pinterest Inc. soon will be more than a site for inspiration, with users able to buy certain items through a “buy button” on the site, according to a person with knowledge of the situation.

The online-scrapbooking company is working on an e-commerce button that advertisers could use to drive purchases of their products from the site, according to the person, who asked not to be identified because the information is private. Technology blog Re/Code earlier reported on the buy button.