Hasbro’s Nerf Targets Teenagers After Success Wooing Girls

Hasbro Inc. is unveiling the line, called Nerf Rival, this week in New York, just ahead of the North American International Toy Fair. Blasters will run about $50, and the $15 face masks will come in blue nad red to make creating teams easier. Source: Hasbro Inc. via Bloomberg

Source: Hasbro Inc. via Bloomberg

Hasbro Inc. accomplished a rare feat last year by taking its 45-year-old Nerf brand, long a favorite of boys, and successfully drawing in girls.

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