Source: Stradivarius via Bloomberg
Fashion

Stradivarius: The Cheaper Zara Americans Can't Have

The Spanish fashion brand has opened 900 stores, but has yet to try to conquer the U.S. market

At the Stradivarius store in central Madrid, crowds of shoppers navigate their way through racks of woolen jerseys, T-shirts, and capes. Most of the clothes are piled on faded white wooden shelves. Handbags and earrings sit on iron structures, glistening in the bright light. Mannequins are sparse. There's lots of wood, bricks, and mirrors, some bearing the Stradivarius logo—a treble clef. Sister brand to Zara, the store looks luxe and chic, despite the low prices. The style is a trademark of parent company Inditex's brands.

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