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Jack Ma Tells Quality Watchdog Alibaba Will Help Root Out Fakes

Jack Ma, chairman of Alibaba Group Holding Ltd., at the World Economic Forum (WEF) in Davos, Switzerland, on Jan. 23, 2015.

Jack Ma, chairman of Alibaba Group Holding Ltd., at the World Economic Forum (WEF) in Davos, Switzerland, on Jan. 23, 2015.

Photographer: Chris Ratcliffe/Bloomberg

Alibaba Group Holding Ltd. Chairman Jack Ma met with China’s quality regulator and pledged to fight fake goods, as the e-commerce giant tries to quiet claims it has failed to prevent counterfeiters from using its sites.

Alibaba would work with the Chinese government to block knock-offs from its Taobao Marketplace and other online malls, Ma told Zhi Shuping, head of the General Administration of Quality Supervision, Inspection and Quarantine, according to a statement posted today on the agency’s website. The company would use data collected from users and cloud-computing to aid the effort, Ma said.