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Keurig's New Brewer Is A Big Disappointment

Sales of the Keurig 2.0 fell short of expectations
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Source: Amazon.com

“The future of brewing is here,” Keurig Green Mountain declared when it launched its larger “Keurig 2.0” machine last year. The new brewer could make either a cup or a carafe of coffee at a time, unlike existing Keurig machines. The company supported the launch with plenty of advertising and marketing ahead of the crucial holiday season, when about half its brewer sales usually happen. Now it looks like results didn't meet the company's expectations.

Keurig reported in an earnings call on Wednesday that brewer sales by volume fell 12 percent last quarter to 4.5 million machines. In addition to weak 2.0 sales, the company was slammed by a recall of its Mini Plus machines in late December. This marks the second consecutive quarter the company's coffee machine sales were down.