Five Questions About Amazon Prime That Jeff Bezos Still Won't Answer

Delivery drones are far from the only mystery about Amazon Prime. There are virtually no concrete numbers about the service
Source: Amazon.com Inc. via Bloomberg

It has been exactly a decade since Jeff Bezos first mentioned Amazon Prime during a conference call with investors. At the time, the Amazon chief executive officer described it as a very simple service offering customers “‘all-you-can-eat express shipping.” Since its 2004 introduction, Amazon Prime has expanded to become a complicated package: For $99, a price 25 percent higher than at launch to account for inflation,, customers get streaming video and original programing such as Transparent, access to an e-book lending library, a digital music service, and online photo storage. And, yes, faster shipping on many items sold by Amazon.com.

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