Adidas App Lets Sneakerheads Wait in Virtual Lines for Limited Editions

The platform lets the company offer its most coveted products by neighborhood

A pair of Adidas "Year of the Goat" sneakers celebrating the Chinese New Year will go on sale on Feb. 19 for $130.

Are limited-edition sneakers still special when buyers can reserve them via an app, like a pizza or a pair of movie tickets? Adidas hopes so.

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