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VMware’s CEO Pivots to ‘Cloud First’ to Remake Software Maker

When Simone Brunozzi joined VMware Inc. as chief cloud technologist a year ago, the Italian engineer faced one big hurdle: No one knew the company was in the cloud business.

“The biggest challenge I found was awareness of our service -- most customers know the historical VMware,” he said, referring to the company’s virtualization software, which lets clients run multiple workloads on a single computer server.