Source: Rolls-Royce via Bloomberg

Rolls-Royce Picks a $569,000 Super Bowl Hawk of Its Own

Introducing the marque’s bespoke Phantom

As sports fans converge in Phoenix this week to watch the Seahawks play the Patriots in Super Bowl XLIX, Rolls-Royce will show off a bird of its own, the $569,000 Phantom Nighthawk edition.

It’s a matte black convertible aimed at making Rolls seem relevant and cool—and at displaying how creative you can get if you have tens of thousands of dollars to spend on a custom-made whip. The company will reveal it to select clients and celebrities at private showings in the days before the game.

Source: Rolls-Royce via Bloomberg

“Nighthawk demonstrates just how special our bespoke program can make our cars,” Eric Shepherd, president of Rolls-Royce North America, said last week during a lunch at the Four Seasons. “More than 80 percent of all our models are bespoke, and with the Phantom it’s virtually all of them, so it’s fitting that we are bringing a Phantom to Arizona.”

As you might expect from its name, the car takes several design cues from stealth bombers. It’s low and sleek, with adaptive LED headlamps and a glowing bar of daytime running lamps. With matte black paint inside and out, the car includes leather and carbon fiber on the dashboard, door panels, and instrument panels. The windscreen is made from the same radar-absorbing material that fighter jets use; the entire trunk is trimmed in leather.

Nine will be made, and Shepherd said many have sold already. Odds are he’ll sell the rest during the game this weekend.

Source: Rolls-Royce via Bloomberg


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