So Alibaba, How Do You Monetize Mobile, Asks the Bank That Guided Its IPO
It's harder to convert smartphone swipes than desktop clicks into sales
Jonathan Browning and Edmond Lococo
Perhaps it's the downside to a successful mobile strategy.
At first glance, the smartphone figures Alibaba posted Thursday, Jan. 29, in its first full quarterly earnings report appeared stellar. The company collected more than $1 billion in mobile revenue. Some 42 percent of all the transactions across its online marketplaces were on smartphones and tablets.
