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So Alibaba, How Do You Monetize Mobile, Asks the Bank That Guided Its IPO

It's harder to convert smartphone swipes than desktop clicks into sales

Perhaps it's the downside to a successful mobile strategy.

At first glance, the smartphone figures Alibaba posted Thursday, Jan. 29, in its first full quarterly earnings report appeared stellar. The company collected more than $1 billion in mobile revenue. Some 42 percent of all the transactions across its online marketplaces were on smartphones and tablets.