Whiskey Faces Flavor Fatigue as Pie-Infused Spirits Hit ShelvesMatthew Boyle
Vodka distillers who sought to win customers with flavors from marshmallow to cupcake saw the experiment backfire as consumers tired of the tastes. That hasn’t stopped whiskey producers from trying the same trick.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.