Snapchat Inc. is getting its own superhero series, the latest sign that the ephemeral-messaging startup is becoming an attractive destination for entertainment companies.
AT&T Inc. and two online studios, Astronauts Wanted and Fullscreen Inc., are collaborating on “SnapperHero,” in which celebrities from YouTube and Vine play superheroes in short clips. Snapchat isn’t making the series -- like Google Inc.’s YouTube, it hosts the creations of its contributors, and the posts will show up in user feeds like everything else.
