Golf for Life Highlights NBC’s Super Bowl GolfNow Promotion

As the Super Bowl and the U.S. PGA Tour cross paths this week in Arizona with Tiger Woods playing in the Phoenix Open for the first time in 14 years, golf fans are being given a chance to win a prize of a lifetime. Literally.

GolfNow, which is run by the Golf Channel and provides tee time booking at more than 8,000 courses worldwide, is starting a two-month contest this week that will give one golfer the opportunity to get free golf for life -- $160 in greens fees per round of golf, 12 times a year, for a 30-year period.

The sweepstakes will be promoted on Super Bowl Sunday, when Comcast Corp.’s NBC -- which owns the Golf Channel -- airs a segment during its pregame show in which former NFL linebacker Brian Urlacher and the PGA Tour’s reigning FedEx Cup champion, Billy Horschel, surprise a group of four golfers with the chance to win golf for life if they can win a closest-to-the pin challenge at Troon North Golf Club in Scottsdale, Arizona.

“We’re fortunate enough, being part of the NBC sports group, that we’re able to use these huge sports platforms to get some more eyeballs on golf,” Regina O’Brien, Golf Channel’s senior vice president of marketing, said in an interview. “We sat down and said, ‘OK, what can we do to engage more golfers, get more people out there to play golf and be thinking about golf?’”

The Phoenix Open starts on Thursday in Scottsdale and will finish Feb. 1, the same day the National Football League’s Super Bowl is held in Glendale, Arizona, between the defending champion Seattle Seahawks and New England Patriots.

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