Photographer: David Paul Morris/Bloomberg

Apple Is Crushing Wall Street's Estimates Like It's 2010

If you're having flashbacks to the days of a Steve Jobs-led Apple, you're not alone

The most unexpected thing about Apple's earnings performance Tuesday wasn't that it set an "all-time record"—it's said that in at least a half-dozen press releases before—but that practically nobody saw it coming. Since becoming chief executive officer in 2011, Tim Cook has escalated the company's cooperation with Wall Street analysts and carefully set expectations, generally to avoid these kinds of surprises (good or bad).

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