Skip to content
Subscriber Only

Novartis Sees Price War With Amgen, Lilly for Psoriasis Drugs

Novartis AG is racing to establish itself in the market for new treatments for psoriasis ahead of an anticipated price war with Amgen Inc. and Eli Lilly & Co. in the U.S., as payers of prescription bills play the drugmakers off of each other.

To lock in patients and doctors as customers, Novartis plans to introduce its Cosentyx at a price similar to Johnson & Johnson’s Stelara, the current standard treatment, said David Epstein, head of Novartis’s pharmaceuticals division. Future price rises for the therapy are unlikely, he said.