U.S. demand is set to drive expansion in the world wine market through 2018 as consumption growth slows in China and traditional markets such as France and Italy contract.
Consumption in the U.S. is poised to rise 11 percent over the period from 2014 to 2018 to reach 378 million 9-liter cases, close to its 12 percent growth rate between 2009 and 2013, according to data from Vinexpo and International Wine and Spirit Research. Chinese growth is set to slow to 25 percent from 69 percent, taking its total to 181 million cases.
