Forget Soccer—Adidas Challenges Nike to a Foot Race

Adidas, struggling to retain market share, says it has made the world's greatest running shoe

Adidas Ultra BOOST 34

Source: Adidas

New running shoes hit the market all the time, so what explains the public relations blitz from Adidas this morning? A gutted office building across the street from the New York Stock Exchange was crammed with fancy beet-juice, world-class athletes, and people walking around dramatically barking “Join the revolution” into megaphones.

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