Greenpeace Names Activists Behind Its Epic Fail in Peru
Greenpeace has provided Peruvian authorities with the identities of the four foreign activists principally responsible for vandalizing the Nazca Lines heritage site during last month’s international climate negotiations in Lima, Bloomberg Businessweek has learned. The stunt, in which activists placed yellow letters urging climate action near a hummingbird carved in soil 1,500 years ago that is a national symbol of Peru, bombed. It distracted attention from the climate talks and outraged Peru’s people and government, which has called for the activists’ extradition to face legal charges. The action also gave Greenpeace, one of the world’s most recognized nongovernmental organizations and social brands, the worst public relations black eye in its 40-plus years of attention-grabbing protest.
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