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Greenpeace Names Activists Behind Its Epic Fail in Peru

In a secret report to Peruvian authorities, the activist organization has provided the names of four foreign activists it says were primarily responsible for last month’s vandalism at a World Heritage Site in Nazca
Greenpeace activists stand next to large letters that spell out "Time for Change: The Future is Renewable" next to the hummingbird geoglyph in Nazca, Peru on Dec. 8 2014.

Greenpeace activists stand next to large letters that spell out "Time for Change: The Future is Renewable" next to the hummingbird geoglyph in Nazca, Peru on Dec. 8 2014.

Photographer: Rodrigo Abd/AP Photo

Greenpeace has provided Peruvian authorities with the identities of the four foreign activists principally responsible for vandalizing the Nazca Lines heritage site during last month’s international climate negotiations in Lima, Bloomberg Businessweek has learned.  The stunt, in which activists placed yellow letters urging climate action near a hummingbird carved in soil 1,500 years ago that is a national symbol of Peru, bombed. It distracted attention from the climate talks and outraged Peru’s people and government, which has called for the activists’ extradition to face legal charges. The action also gave Greenpeace, one of the world’s most recognized nongovernmental organizations and social brands, the worst public relations black eye in its 40-plus years of attention-grabbing protest.

“Lawyers representing Greenpeace are driving from Lima to Nazca now to deliver our report to the Peruvian prosecutor,” Mike Townsley, the chief spokesman for Greenpeace International, said on Monday evening. “We have said from the start that this action was wrong, it was crass, it was insensitive, it shouldn’t have happened, and we would cooperate with Peruvian authorities to set things right.”