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TAG Heuer Discards ‘Swiss Made’ Label to Take on Apple Watch

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TAG Heuer is set to enter uncharted territory this year with plans for a smartwatch that will be its only timepiece developed outside Switzerland.

The brand and others based in the Alpine country will need to work with partners in Silicon Valley to produce such watches as Switzerland lacks the technological expertise to do so itself, according to Jean-Claude Biver, head of LVMH Moet Hennessy Louis Vuitton SA’s timepiece unit.