Milan’s Tailors Take on Brits With Answer to Savile Row

Milan’s mayor Giuliano Pisapia joined tailors including Brioni, Caruso and Kiton to promote the northern Italian city’s via Gesu as the premier destination for luxury menswear -- and an alternative to London’s Savile Row.

The idea is the brainchild of Caruso Chief Executive Officer Umberto Angeloni and comes as Milan seeks to boost its image ahead of the six-month world fair, which starts in May.

“We’re not trying to label something that isn’t real,” Angeloni said in Caruso’s new store on via Gesu that opened yesterday. “It’s a natural destination for men, discreet during the day and lively in the evening.”

The road stretches 250 meters, bisecting the more bustling via Montenapoleone and via della Spiga shopping streets in the heart of Milan’s fashion district. Via Gesu is also home to the Four Seasons hotel and Gianni Versace SpA’s headquarters.

Before it's here, it's on the Bloomberg Terminal.