Adidas Goes Shopping for 500 Football and Baseball Players

The apparel giant is shifting focus back to the U.S. and looking to sign 500 players

Jimmy Graham of the New Orleans Saints catches a touchdown pass against the Atlanta Falcons on Dec. 21, 2014

Photographer: Chris Graythen/Getty Images

Mark King, president of Adidas Group North America, made the rounds this week to explain how the apparel company plans to regain market share in the U.S. In his interview with Bloomberg Businessweek, he started by admitting the obvious: "The business really had stalled," he said of the period preceding his elevation to president in June. Over the last five years, Adidas has been losing ground to both the market leader, Nike, and a much smaller upstart, Under Armour.

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