How Chipotle Got Religion on Sustainable Pork

Picking the right pigs became a key part of the burrito chain's identity
David Paul Morris

Carnitas is temporarily off the menu at about one-third of Chipotle Mexican Grill's restaurants, a decision made on Wednesday after the company discovered that an unnamed supplier had violated its animal welfare policies. Pork, which accounts for about 7 percent of entrée sales, isn't just another meat option at Chipotle. The burrito chain's identity as a purveyor of responsible food is linked to the way it sources its pigs, which helps explain why executives would rather ditch one of four proteins on the menu than temporarily switch to a conventional meat supplier.

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