Etsy Inc. is poised to carve out a big valuation for itself as the e-commerce company readies an initial public offering.
The online marketplace for handmade and vintage goods could seek about $300 million from the share sale as soon as this quarter, people familiar with the matter said. If it sells the 15 percent stake that’s typical of technology-company IPOs, that would imply a valuation of about $2 billion.