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Why Ben & Jerry’s Launches New Ice Cream Flavors in the Winter

It may be cold outside, but winter marks the start of ice cream launch season

We're deep in the throes of winter, there's a good chance it's colder than 20 degrees wherever you live, and you've probably just resolved to drop five pounds. It also happens to be the beginning of ice cream launch season.

Today, Ben & Jerry's is launching three flavors with cookie cores, which join the brand's existing "core" lineup of ice creams that have such fillings as fudge, caramel, and raspberry jam. They're called Boom Chocolatta! Cookie Core, Peanut Buttah Cookie Core, and Spectacular Speculoos Cookie Core. The center has a texture that's kind of like cookie dough, but crunchier, says John Henry Siedlecki, senior brand manager at Ben & Jerry's.