Why Ben & Jerry’s Launches New Ice Cream Flavors in the Winter

It may be cold outside, but winter marks the start of ice cream launch season
Photographer: Silvia Otte/Getty Images

We're deep in the throes of winter, there's a good chance it's colder than 20 degrees wherever you live, and you've probably just resolved to drop five pounds. It also happens to be the beginning of ice cream launch season.

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