Will Amazon's Golden Globe 'Transparent' Win Mean More Subscribers?

At Netflix, awards for its original content have coincided with growth in new subscribers, and Amazon's Golden Globes triumph for Transparent will test the trend.

Tambor won the award for Best Actor-TV Series, Comedy or Musical at the 2015 Golden Globes for his role in Amazon.com's Transparent

Photographer: Frederic J. Brown/AFP via Getty Images

When Jeffrey Tambor won a Golden Globe Monday night for his starring role in Transparent, it was the first time Amazon.com had received a thank-you shout-out from the stage of a marquee Hollywood award show: The online retail giant, Tambor said, is his "new best friend." Amazon was no less pleased. Even better, winning a Golden Globe for best television comedy for Transparent instantly afforded its Prime Instant Video platform newfound credibility as a venue for first-rate original programming. The win for best TV comedy, in fact, let Amazon surpass Netflix in the race for streaming-video awards: House of Cards has so far won Golden Globes only for its stars, including last night's win by Kevin Spacey.

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