Will Amazon's Golden Globe 'Transparent' Win Mean More Subscribers?
When Jeffrey Tambor won a Golden Globe Monday night for his starring role in Transparent, it was the first time Amazon.com had received a thank-you shout-out from the stage of a marquee Hollywood award show: The online retail giant, Tambor said, is his "new best friend." Amazon was no less pleased. Even better, winning a Golden Globe for best television comedy for Transparent instantly afforded its Prime Instant Video platform newfound credibility as a venue for first-rate original programming. The win for best TV comedy, in fact, let Amazon surpass Netflix in the race for streaming-video awards: House of Cards has so far won Golden Globes only for its stars, including last night's win by Kevin Spacey.
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