Why the Ticket Market for College Football Championships Just Crashed

The new playoff format stretches fans’ budgets to the breaking point

Ohio State Buckeyes players in action at Ohio Stadium in Columbus, Ohio

Photographer: Jamie Sabau/Getty Images

The University of Oregon vs. Ohio State University was supposed to be a ticket broker’s dream matchup. The two teams, playing in tonight’s college football championship game at AT&T Stadium in Arlington, Texas, boast armies of boosters who will travel any distance and pay almost any price for tickets. Plus, the game is the first national championship under the new playoff format and the first NCAA title game to be played in the $1.2 billion stadium built for the Dallas Cowboys in 2009, with room for more than 100,000 fans and an 11,500-square-foot video board.

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