The Five New Cars That Matter at the Detroit Auto Show

From an American-made muscle car to a Japanese luxury entrant, these are the cars that the auto industry is betting on

The making and selling of cars is game theory on a grand scale—an ongoing exercise in executive brinkmanship based on two questions: What kinds of vehicles are all the other companies making and what kind should we make next? The answers aren't trivial. Launching a new car requires the kind of investment that makes starting, say, a social network seem like a cheap date.

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