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How Tiffany Lost Its Shine: Four Challenges Facing the Blue Box

Tiffany & Co. couldn’t persuade enough customers to put a little blue box under the tree this holiday season.

After a sluggish November and December -- when sales fell 1 percent -- the luxury jewelry chain cut its annual forecast today. The move jolted investors, who had expected the company to benefit more from an expanding U.S. economy, and sent the shares down as much as 15 percent. That was the biggest intraday drop since the week following the Sept. 11, 2001, terror attacks.