Starbucks Serves Up 'Flat Whites,' Tries to Prove It Can Still Be Different
New espresso drinks don't typically arrive alongside a wave of eager explainer articles. But the U.S. launch on Tuesday of Starbucks's flat white has generated confusion since news of the drink broke last week. Hardly anyone in America seems to knows what it is—and that might just be the point. Starbucks is betting big on the flat white, skipping the limited-time offer test and adding it to the regular U.S. menu in a bid to distinguish itself from caffeine-slinging rivals. It will also give the brand some additional cred among espresso drinkers.
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