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Samsung's Smart-Home Master Plan: Leave the Door Open for Others

Samsung's long-awaited push into smart homes has arrived, and it may be better than anyone expected
Yoon Boo-Keun, president and co-chief executive officer of Samsung Electronics, speaks at a news conference during the 2015 Consumer Electronics Show in Las Vegas on Monday, Jan. 5, 2015.

Yoon Boo-Keun, president and co-chief executive officer of Samsung Electronics, speaks at a news conference during the 2015 Consumer Electronics Show in Las Vegas on Monday, Jan. 5, 2015.

Photographer: Michael Nagle/Bloomberg

The most important product at the 2015 Consumer Electronics Show may not actually be a product at all. It’s a policy. Samsung Electronics has pledged that 90 percent of all devices it creates, including televisions and mobile devices, will be Internet-enabled by 2017—just two short years away. The remaining 10 percent will come on board by 2020. Considering that in 2014 Samsung delivered more than 665 million products to consumers around the world, it’s hard to understate how important this is to the overall move to turn the Internet of Things—the everything-is-connected tech Valhalla—from a plaything for early adopters into the mainstream of moms and microwaves.

There's more: In addition to building this functionality into its own products, Samsung's platform will be entirely open, rolling out the red carpet for developers and other software and hardware manufacturers to, basically, have at it. Samsung's smart-home push has been anticipated for a long time, particularly since it acquired smart-home sensation SmartThings in August 2014, but few expected this level of openness. Samsung could have just as easily created a walled garden, forcing users to choose from Samsung or a specific partner devices to assemble a networked life of automatic temperature adjustments and TV-based alerts.