Daimler CEO Dr. Z: The Future of the Car Is Passengers, Not Drivers

In an interview with Bloomberg TV, Daimler CEO Dieter Zetsche explains that self-driving cars are totally realistic—and almost here

The Mercedes-Benz F015 concept vehicle.

Photographer: David Paul Morris/Bloomberg

As the inventor of the automobile, Daimler can lay claim to the automobile’s past. It would like to own its future, too. In an interview with Bloomberg TV at the Consumer Electronics Show, Daimler Chief Executive Officer Dieter Zetsche sketched out a vision in which owners of cars are increasingly passengers, not drivers. “So you’re sitting in there, you can sleep, you can get entertained, you can work,” he said. “All the walls are touchpads. You are in the middle of the Internet, all the while moving from A to B.”

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