Marc Benioff's Philanthropic Mission: San Francisco

Marc Benioff is pushing his fellow tech billionaires into giving back to San Francisco
Photographer: Jeff Minton for Bloomberg Businessweek

For one week every fall, San Francisco turns into a gridlocked mess. About 135,000 guests of the cloud computing company Salesforce.com flood into downtown for its annual user conference, the ebulliently named Dreamforce. Hotels are sold out, sidewalks become practically unnavigable, and the city closes a major street in the tech startup-packed South of Market district, jamming the Bay Bridge even more than usual. While this year’s Dreamforce attendees heard a keynote from Hillary Clinton and partied at outdoor concerts by Bruno Mars and will.i.am., the rest of San Francisco sat in traffic.

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