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Unilever Pulls Lawsuit Against Just Mayo Maker Hampton Creek

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Unilever, the maker of Hellmann’s mayonnaise, withdrew a lawsuit against startup Hampton Creek Foods Inc. over the labeling of its Just Mayo product.

A unit of London- and Rotterdam-based Unilever, the world’s biggest seller of mayonnaise, had accused San Francisco-based Hampton Creek of misleading consumers because its Just Mayo implies the product is mayonnaise, even though it doesn’t contain eggs. The ensuing debate over what defines mayonnaise created a backlash for the European company after Unilever edited consumer comments about mayo on its website.