Zara Follows Shoppers Into the Bedroom

Zara Home wants to sell bedsheets and towels like skirts and shoes
Goods for sale inside a Zara Home store in Barcelona, Spain. Photographer: Pau Barrena/Bloomberg

If consumers can be persuaded to buy new sweaters, jackets, and pants every month, can’t they be persuaded to do the same with bedroom linens and bath towels? Spanish retailer Inditex—which operates more than 2050 Zara stores in 88 countries, and is the world’s largest retailer—is extending a fast fashion sensibility to home goods. Almost 12 years after launching Zara Home, the company is pushing to have the design stores everywhere the clothing store operates.

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