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Subscription Boxes of Junk: Enough Already

It’s time to boycott startups that send packages of dumb trinkets to your door
Subscription Boxes of Junk: Enough Already
Illustration by Jaci Kessler

It’s understandable. People like getting mail. But the subscription box industry—those startups that periodically ship a “curated” collection of products to your doorstep—has become insane. Companies pop up almost every week, targeting every imaginable demographic, from stepmoms to rock collectors. Late in November, a company called OuiPlease ($150 for each monthly shipment) introduced a box that offers a “selection of the finest Parisian products,” such as cheap jewelry and chocolate. There’s also HeavenSent ($32.50, monthly), which sends “beautiful Christian inspired” women’s tops, and Dive Bar Shirt Club ($22, monthly), offering T-shirts from “unusual” bars across America.

Other treats you can receive on a monthly basis include sunglasses, sex toys, and random things crafted in Michigan. At least 10 online companies offer “time of the month” boxes, stuffed with tampons, pads, and various other goodies, that cost as much as $33. A box of Playtex, by comparison, is about $6. DoggieLawn ($60, biweekly) provides shipments of real grass so your dog always has a place to go inside.